Audience Research

The target audience of my magazine ROCK'N'ROLL is appealing to is that of the heavy metal or slightly emo fan. This genre of music is guitar based hence the guitar influenced title of ROCK'N'ROLL. The primary target audience is from 16-30 years old but it appeals to metal fans of any age. So in fact the audience age is that of 16-40.

My target audience is a mainstream rock target audience and predominantly male, however Some females will feel represented in the magazine. My demographic image of my target audience will be individually minded, musically experienced, an audience defined by attitude, passion and personality.

This is accurate becuase my music magazine consists of a dark dull house style and colour scheme assosiated with rock, metal and emo fans. This in turn will represent a male audience as stereotypically dull colours reflect masculinity.