Tuesday, 20 January 2009

Kerrang Front Cover Analysis


  • Red stars to sperate band titles, this is part of the magazine house style, which features repetitive colours throughout.
  • Masthead features in bold white text and stands out on the page, uses onomatopoeia to connote a guitar symbol.
  • Band names at top of page to attarct audiences attention to prefered bands.
  • Cover lines, especially 'plus' which is highlighted in house style of red and font is anchored by pull quotes.
  • Main cover line has much larger font size than pull quotes etc, stands out from black background. this means the cover line has significance and is used to sell the magazine.
  • Exclamation marks connote excitement but are also part of house style as the title of the magazine includes an exclamation mark, i.e. Kerrang!
  • Banner at bottom of page stands out from background.
  • Main cover picture is of a major international star and relates to main article topic. It is anchored by the main coverline.
  • Bar code at bottom of page.
  • Stand out star quote featuring happy birthday heavy metal, this is used in house style.
  • Pugs are the ears or top left and right of the page, which attract the reader’s attention. As such, they are used for information such as the magazine’s Cover Price and Date Of Publish.
  • Target audience is primarily male audience, of both young and old, however it can attract female readers.
  • Niche audience.
  • Jimmy page's facial expressions show he is in a rock pose, performing live.
  • Jimmy page's clothes represent dark masculinity, this shows that the target audience of primarily male audience, due to masculine colours used.
  • Peer to peer mode of address.
  • Teacher to pupil mode of address used to tell the audience that free posters are inside the magazine.
  • Gender is represnted as preferably male audience and superior, becuase the cover of kerrang features no females.

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